I tried answering in that blog why I selected this title for blogging...
I was reading a book – old path white clouds, walking in the footsteps of Buddha – by Thich Nhat Hanh. One which stuck to me very profoundly was – interdependent co-arising. My interpretation of the concept in layman’s terms is – we all grow when we help each other to grow whether it is our subordinates or our competitors.
“When Ferrari and Honda run on the racing track competing for the first spot, they are not eying at the first spot, they are racing to offer best product to their customers.” The Buddha’s teaching on ‘Dependent co-arising’ teaches me this. “Each one of us is a rung of a ladder to the other and vice versa, hence for self development and moving higher up, one’s ladder should be strong enough, even one’s competitors.” I believe this will be the extension of P&G’s present approach of Connect & Develop in future; working on various fronts with the competitors such as IPR – strategically innovating – besides others. What I feel is as we evolve as humans further, such philosophical concepts will come in our main stream without our conscious knowledge. We studied a case in our marketing course recently, launch of Z3 (BMW car) with the New James Bond movie Golden Eye. This was again a case of interdependent co-arising. How many knew about this? Effectively, the title of business to Buddha looked apt to me. The other reason for the same was – these two seemingly different concepts encompass almost everything on which I would possibly write on the blogs. Therefore, I selected the title with its caption – Everything from earthly and unearthly. The blog would be my thoughts from physical to metaphysical all. I trust I will be able to keep pace with life and still take time to write some or the other things on the blog.
