05/31/2026
A 20-Year-Old Cycling Giant Just Collapsed – 42 Jobs Gone Overnight
Saddleback, a legendary UK cycling distributor that's been in the game since 2004, just shut its doors for good. They supplied top brands like Castelli, Wahoo, and ENVE to shops across the country. But after losing major partnerships and posting a £1.6 million loss, the company couldn't hold on. Staff were told on a Friday that it was over – 42 people lost their jobs instantly. And this isn't an isolated story. The whole UK cycling industry is in a tailspin after the pandemic boom turned into a bust. But what really pushed Saddleback over the edge? The answer might surprise you.
Crazy how fast things can turn in the cycling world. Full story's here if you wanna dig deeper: https://geni.us/wwwCNN-com