04/25/2025
ARTICLE: EIGHT WAYS to STAND OUT FROM the CROWD – written by Charles M. Marcus
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Sometimes, we may feel that we have to do the big things in life to stand out from the crowd and make a difference, but in my experience, the little things that we do consistently are usually the most powerful. I would like to share with you 8 ways that I have found to help you stand out from the crowd. Some are based on my own personal and professional experience, and some I have observed in other people who I admire and respect.
Please make your list and compare it. The exercise's main point is to integrate the points into your daily life, and the key to its success is implementing them.
1. Make it a habit to follow up with people promptly. It sounds simple, right? In my experience, and surveys regularly back this up, 67% (amazingly!) of people do not follow up in business. Did you know that most sales are not closed until the sixth, seventh, or even eighth attempt; very few deals are achieved on the first few attempts, and yet only three percent of salespeople follow up more than twice. Whatever business you are in, if it involves making a sale, signing that contract, or building relationships, the best way to stand out from the crowd is to follow up promptly, follow through, and be
persistent and determined. Don't give up if you are initially rejected, keep following up! Somebody once said, "A no is only a request for more information!"
2.. Equally as important as following-up is taking the time to respond to people who leave you messages. This is only common courtesy. How often do we not find the time to follow up with someone who has emailed us or left a voicemail unless we know specifically why they have contacted us? Even then, we do not always take the time to respond. Not only is this bad manners, it is also bad business. How many vital relationships have you missed out on by not responding to a message? The people who stand out from the crowd take the time to respond.
3. When you are speaking to people, give them 100% of your attention, and I mean 100%. There is nothing more annoying or obvious to people than you having your own agenda and only waiting for the other person to take a breath so that you can jump in to get your point across or to turn the conversation around to yourself. Develop your listening skills, most people are not truly good listeners. I have found that you gain much more from being a great listener than
from being a great talker. Be interested in other people and their point of view. Ask lots of open-ended questions. Dale Carnegie once said, "To be interesting to other people, you must be interested in them first". These are wise and true words from a great and wise person.
4. Get into the habit, and that is all it is, of sending a handwritten note or card to someone who has given you an order, a referral, or has been nice, courteous, or helpful to you. It takes a few minutes, but it means a lot to the recipient, especially in this day of impersonal and easy e-mail messages. I don't know about you, but I appreciate it when someone goes to the time and trouble of handwriting a letter or card to me, puts a real stamp on it, and writes out my name and address on the envelope instead of a computer label. It personalizes it for me, making me feel like I am more than just a
prospect in a list of many for that person. I may be making a big deal out of this, but from the response I get from people when I do this, it is appreciated.
5. People expect the best of you. Could you do the unexpected? Do you acknowledge people who, for whatever reason, do not give you that order, where you didn't get the contract or make the sale? Remember, they let you do the presentation? Do you acknowledge the person who didn't hire you for that job, but at least gave you the interview experience? Most people don't take the time or have the discipline to do this, and yet, a sale or a job lost or a contract given to one of your competitors today does not mean it is lost forever. Do not give up, think long term, think about the relationship you may be developing, the connection you are building for the future, and not about the lost sale or your bruised ego!
6. Get involved if you belong to an association or a group in your personal or professional life, including a church, synagogue, mosque, etc.. Please don't get involved because you want something in return, but because you want to contribute. People will respect and acknowledge you for it, look at you, and treat you differently. And this is just an added bonus to the personal
satisfaction of getting involved and contributing to something you believe in. In the process you learn to become a leader instead of just a participant.
7. Invest one hour a day, at least, in your own individual personal and professional development. You can take the one hour at once, or break it into segments, whatever fits your lifestyle and schedule. During that time read a book, maybe an autobiography of someone you admire or a business book, listen to tapes and the words of wisdom from the experts in the fields and areas of your life that you want to improve, subscribe to a daily e-zone with wonderful quotes or ways to motivate you, inspire you, and to challenge you. We can all say we can't find the time, but this is important to your personal
growth. For many years, I only read the sports pages of the newspaper when I was growing up in England. What a waste. I wish I had devoted more of that time to my development. I am not saying you should not read the sports page or a good fiction book, or whatever interests you; we all need that downtime for ourselves, but don't do that at the expense of opening up your mind to new ideas and areas for improvement. Do not look at your education as an expense of time, but as an investment of your time. Knowledge is wisdom when applied correctly. Never stop learning.
8. Stretch your comfort zone; do one new thing every day. Take a chance on something you have always wanted to try. Don't be afraid of rejection, of people saying no to you, or of failing. The people who stand out from the crowd are the ones prepared to take that chance. I am not saying do something radical or fool hardy, but you can become a sensible risk taker. We all have choices and decisions to make every day. We all know the things we want to do and the things we need to do. Take some risk, defy conventional wisdom and make your own wisdom come true. My old boss, when I was a sales professional, used to say
After every sales meeting: "Do you want to stay safe and be good, or do you want to take a chance and be great?"
The choice, my friends, is yours, every single day.
About the Author Charles Marcus is a professional speaker, trainer, and facilitator. He works internationally with companies and associations that want to inspire excellence in their people. If you would like more information, please don't hesitate to contact his office. For contact details, visit his website at http://www.cmarcus.com or call him at 416-490-6744.
ARTICLE: EIGHT WAYS to STAND OUT FROM the CROWD – written by Charles M. Marcus ---------------------------------------------------- Sometimes, we may feel that we have to do the big things in life to stand out from the crowd and make a difference, but in my experience, the little things that we do...