Jordan Prindle Designs

Jordan Prindle Designs I help creative women in business craft heartfelt brands with intention and purpose.

When I was in college, I had a teacher explain how graphic design is different from art because it’s our job to make som...
05/01/2023

When I was in college, I had a teacher explain how graphic design is different from art because it’s our job to make something that is more than beautiful. When we create, we have a specific goal. We want the viewer to take action in some way.

We want our designs to market a business, inspire sales, and drive action.

That’s why each brand we create begins with strategy and guides every single visual we make.

Ready for a visual identity that drives action in your business? Let’s chat! 🖤

The number one mistake you’re making when defining your target audience is…. 🫣Focusing too much energy on the demographi...
04/26/2023

The number one mistake you’re making when defining your target audience is…. 🫣

Focusing too much energy on the demographics.

☑️ The demographics are the measurable traits of your target audience: age, income, location, etc.

These traits are good to know, but they’re pretty surface level. Every 28 year old woman is not the same. Not by a long shot.

What you should be focusing on are the psychographics. ‼️

☑️ These are the immeasurable traits. Things like beliefs, attitudes, goals, etc.

These similar traits bond people more than their age or location.

When thinking about your target audience, focus on what they desire from their lives and how your business meets their needs.

Leave a ❤️ if you agree.

Building your personal brand takes time. The truth is a personal brand (different from your businesses brand - but just ...
04/25/2023

Building your personal brand takes time.

The truth is a personal brand (different from your businesses brand - but just as vital! 👌🏻) is constantly evolving as we change and grow as people. So, how do you keep it consistent for your audience?

▪️Focus on your why.
▪️Hone in on your values, message, and mission.
▪️Highlight what makes you unique.

Stay true to those three pillars and don’t let the comparison game get to you. When you have your pillars to fall back on, everything else will fall into place.

Today is rainy and dreary in Minnesota 🌧️ It’s the kind of day that makes you want to eat soup and watch a movie. It ins...
04/20/2023

Today is rainy and dreary in Minnesota 🌧️ It’s the kind of day that makes you want to eat soup and watch a movie.

It inspired me to share a few color palettes that remind me of this cozy dreary feeling. 🖤

For those of you who have been following along for a while, you may remember my blog post where I share 36 color palettes organized by mood. These three color palettes are from that old blog post, so if you’re looking for some more color inspiration, be sure to check out the blog! 👌🏻

Another installment for my color naming series. This week I’m sharing 30 creative names to use instead of red. This one ...
04/13/2023

Another installment for my color naming series. This week I’m sharing 30 creative names to use instead of red.

This one was honestly so fun. There are so many different shades of red and finding creative ways to capture the essence of all the variations of red is such a fun and easy way to flex my creativity.

What is your favorite way to describe red? Let me know in the comments!

Brand adjectives: Sophisticated, Organic, High-end, Artisanal & Creative. ✨See the full design spotlight for this projec...
04/12/2023

Brand adjectives: Sophisticated, Organic, High-end, Artisanal & Creative. ✨See the full design spotlight for this project on my blog!

“I’m kind of a big deal.” - Your website and Ron Burgundy.As you scroll through these stats, you’ll see a few things.Fir...
04/11/2023

“I’m kind of a big deal.” - Your website and Ron Burgundy.

As you scroll through these stats, you’ll see a few things.

First impressions matter… like a lot. The “above the fold” of your website holds more power than the latest iPhone. And most users aren’t that interested in what you have to say… so your visuals have to do the talking for you.

Which one of these stays surprised you the most? The one about written content had me like 👀.

Is this you? ➡️ You have a love/hate relationship with your website.If you’ve ever launched a website before, you know t...
04/10/2023

Is this you? ➡️ You have a love/hate relationship with your website.

If you’ve ever launched a website before, you know there is a lot of work involved.

When done correctly, you can see a huge impact on your business, revenue, growth, and your clients and customers. 📈

Here are two things you want to have in place when designing your website
▪️A content strategy
▪️A launch strategy

Instead of winging it again, get some help, so you can ditch the web shame once and for all. 🙌🏻

Ready for a website that builds your business for you? Let’s connect! Fill out the inquiry form on my website to get started.

I know countless designers who hate Canva, but I’m not one of them.Don’t get me wrong, I don’t use Canva for the majorit...
04/06/2023

I know countless designers who hate Canva, but I’m not one of them.

Don’t get me wrong, I don’t use Canva for the majority of my work. For brand identities and the majority of my client work I use Adobe Illustrator.

However, I work with clients everyday that Canva is a life-saver in their business.

When I create templates for my clients, I always use Canva. It’s my job to make my clients' lives easier and not forcing them to learn or purchase a professional design software is just one of the small ways that I do that.

You tell me, what software do you expect them to use when hiring a professional designer?

You have to decide what you’re more afraid of. Are you afraid of failing? Or are you afraid of never going for it?
04/04/2023

You have to decide what you’re more afraid of. Are you afraid of failing? Or are you afraid of never going for it?

When you partner with us to create your brand identity, you're investing in the big picture of your business, not "just ...
04/03/2023

When you partner with us to create your brand identity, you're investing in the big picture of your business, not "just a logo."

With a full brand identity you can create recognition and consistency across all platforms and materials, while still looking polished, professional, and trustworthy!

Head to the link in my bio to learn more about elevating your brand with us!

When you work with me on your brand, you’ll receive a detailed brand guidelines packet that helps you bring your brand t...
03/28/2023

When you work with me on your brand, you’ll receive a detailed brand guidelines packet that helps you bring your brand to life.

One of the things included in my brand guidelines is a set of logo standards. Some of these standards are built right into your final design files (so you don’t even have to think about it) and others are some helpful tips to help you share your brand with the world by putting your best foot forward.

Scroll through to see my top three must-have logo standards for any brand.

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Minneapolis, MN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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