Susan B Halpern, Social Media Maven

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Susan B Halpern, Social Media Maven If you’re not online you don’t exist. There are many social media platforms and how in the world I fell in love with on line marketing and all that it could do.

After working in the film/video industry for 20+ years I became the Executive Director of the longest running film festival in the US, the Columbus International Film + Video Festival. There was only one problem – there were zero dollars in the promotional budget and almost no audience. That experience forced me to learn to work smart and be inventive. In 12 years I took the Festival from being a

small 2 day Festival attended by 200 people to a year round organization with events attended by thousands of people. After a while I realized that the part of the job that gave me the most satisfaction was the marketing of the Festival and all of its various events. So in 2015 I decided to leave the Festival and to pursue marketing full time as Susan B. Halpern, Social Media Maven.

15/04/2022

Hey Y’all, I’ve been way too busy with client work to post here. That’s a good thing, right?

Why You Shouldn’t #$$% It Up Yourself And SaveI have this conversation at least several times a year with potential cli...
07/01/2016

Why You Shouldn’t #$$% It Up Yourself And Save

I have this conversation at least several times a year with potential clients and it makes me want to pound my head against the wall. It goes something like this:

Me “I can build your website and handle all of your social media (and help you choose what’s right for you) all for a low monthly payment.”

Them: “I can do it all myself (or get an intern to do it).”

Me: “Installing Word Press can be tricky; I use a professional who works with me because even though I can code in HTML the install can be very fussy depending on the server (host) and theme that you choose plus whatever widgets and third party plug-ins you may want. And interns (and I have had many) are usually worth what you pay them.”

The folks that don’t listen or aren’t willing to spend any monies on their web presence? I see things like this posted on their Facebook:

“Switched my website to a new server, and now, I have NO website….The hosting company doesn’t answer the phones on the weekend…so I have no one to call and ask what the hell happened….and when I “view” the pages in the new “dashboard” they are all just lines of HTML all slammed together…”

I can teach you how to work on your site once it is professionally installed and has a functioning dashboard but please spend the money to have your site properly set up. I understand that you want to have control and be able to edit your site but that has nothing to do with the initial set up and install of your site (or even a major redesign).

You may change the oil in your own car but very few of us can rebuild the engine.

Social Media Setup, Strategy and PostsThere are many social media platforms out there on the intertubes and how in the w...
22/12/2015

Social Media Setup, Strategy and Posts

There are many social media platforms out there on the intertubes and how in the world do you choose which one(s) are right for you? I can help you pick the social media that’s right for you and your company.

Social Media is all about building community. Anyone can buy likes or followers, the trick is to have likes or follows that translate into customers and sales. That means creating a dialogue and community around/about your company with the proper use of social media. So while having a lot of followers can be good but they need to be the right kind of followers.

I create community by careful daily posting and by selectively choosing who to follow. Quality over quantity brings far better financial results and long term gains.

A Setup, Strategy and Posts package can help you:

*Create a social media marketing strategy specifically tailored to your target customers
*Identify metrics for determining the efficacy of your social media activity
*Setup, brand, and optimize your company’s social media accounts
*Strategy & setup packages start at $500 (which can be paid in monthly installments)

Need a website? I can do that too.

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