09/03/2026
Cold beverages are taking the lead.
Consumer preferences are shifting, especially among Gen Z, toward cold and frozen drinks over hot options. At the same time, beverage marketing is gaining momentum, creating a timely opportunity for operators to rethink their menus and sales strategy.
Frozen beverages are no longer seasonal. They are becoming a relevant growth driver for businesses looking to increase ticket size and stay aligned with evolving demand.
At FBD we see this shift as a moment for operators to turn trends into measurable sales impact.