LA PAC

LA PAC La Pac is an advertising films production company. Home to creative directors. www.pac.fr

La Pac is a group producing audiovisual content, specialising in commercials. Since its creation in 1972, La Pac is the most rewarded french company from different international festivals, including Le Festival de Cannes (65 Lions, Le Grand Prix and La Palme d'or). While diversifying its activities according to the evolution of the market, La Pac remained faithful to its basic principles: creativi

ty, artistic added value and professional ethics. With its specialized subsidiaries, La Pac has today developed a vertical structure in order to answer to all the professions of production : post production, sound studio, 3D studio, production of web content, web animation, credits, TV singles.

21/05/2026

Matt is a multi-disciplinary visual artist whose works spans films, live-performances, music videos, experimental documentary, creative direction and curation. He began his practice in the 2010s, creating transgressive short films, publishing projects and ongoing collaborations with idiosyncratic and visionary icons. 

Central to his practice is storytelling & emotion, which he employs as a framework for investigating contemporary notions of intimacy. 
His sixth book revisits a decade of work, transforming an archive of experimental films into an intimate exploration of desire. He is actually working on a feature film.

Welcome ! 🔥

Hunter Hornof at the Danish Pavilion - Venise Art Biennale 2026.A special thank you to Maja Malou Lyse and DIS - Lauren ...
12/05/2026

Hunter Hornof at the Danish Pavilion - Venise Art Biennale 2026.

A special thank you to Maja Malou Lyse and DIS - Lauren Boyle, Solomon Chase, Marco Roso, and David Toto - for this collaboration.

Hunter Hornof are represented by @2001.artprod

16/04/2026

♣️ “Three Worlds, One Playground”. Inspired by the golden age of Hollywood, directed by the AB/CD/CD duo, produced by LaPac, this cinematic piece captures the electrifying moment of triumph in all its forms: the winning poker hand, the game-changing goal, the glory of the podium at a trotting or thoroughbred race.

“We’ve built our business on ideas. Our thing has always been storytelling, comedy with those little visual touches that are our secret. Here, it was fantastic—the idea just came naturally. From the very first minutes, everyone was on the same page: same vision, same enthusiasm—all that was left was to move in. AB/CD/CD, full-service solutions for any situation: events, relocations, major shows; call LA/PAC, and we’ll be right there! »
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CRÉDITS

Director :

/

Marketing, Product and e-Commerce Director : Olivier Pribile
e-Commerce Director : Quentin Etievant
Offers, Services and Innovation Director : Stéphane Auffret
Campaigns and Communications Manager : Sophie Andréani
Advertising Manager : Agathe Begard

AGENCY : .paris

Creative Director : Alexander Kaltchev
Art Director:
Copywriter :
TV Producer :
Post producer :
Vice-President : Vincent Léorat
Consulting Director : Marine Blachere
Account Director : Luca Dugaro
Group Head : Sybille Riaublanc
Head of Sound : Marine Cremer
Sound Producers : Cédric Boit /
Press Relations Director :

PRODUCTION : LA PAC
Director of Photography :
1st AD : Silvia Esquiel
Production :
Producer :
Production Director :
Production Coordinator : Virginie Lempereur�Production Designer : Rodo Fernandez Siffredi
Post producer : .lelong
Editor : Vincent Fleischmann
Production service :
Local Producer : Norbert Phelut

POST-PRODUCTION : .exp

VFX supervisor : Patrick Bennar / Franck Lambertz
Post-producers : cec_hub / Nicolas Huguet
Colorist : Jean Clément Soret

09/04/2026

Elora’s work lies at the intersection of documentary and contemporary auteur cinema. Her contemplative visual style captures a raw, intimate energy in projects such as festival-selected Oikonomia and her work on Bardot, showcased at the 2025 Cannes Film Festival.

This versatile craft brings a poetic lens to luxury advertising through collaborations with global houses such as Orient-Express, Marine Serre, Thom Browne, and L’Oréal.

As a director, her next cinema steps : she is developing a series with Lacoste, a sci-fi series and a full length movie. And for advertising ? See what’s coming with La Pac !

Welcome ! ✨

17/02/2026

Directed by Roman Coppola, Catherine Deneuve brings the Alma to life with her timeless Parisian grace.
 
CLIENT
SVP Image & Communication —
Director of Art Buying, Production & Creative Services — .chansarel
Women’s Fashion Design and Image Director —
Art Buying & Production Manager — .foureau
Senior Art Buyer & Producer — .mh
Senior Art Buyer & Producer —
Post Production Producer — Olivia BEDEREDE
Project Manager – Art Buyer — Aurélie LEHE
Fashion Office – Manager — Solène RICHARD
Fashion Office – Women’s Product Coordination —
Fashion Office – Production Coordination — Anne-Cécile LEMEE
Vice President Women’s Communications —
Global Celebrity Relations Senior Manager —
Celebrities & Influencers Coordinator / Project Manager —
Celebrity & Influence Coordinator — Inès MAXWELL
 
Petronio Associates
Creative Director —
Creative Director —
 
We/M
Production Consultant — Marie LIRIS
 
PRODUCTION — PARIS
CEO —
Executive Producer —
Line Producer —
Sustainability Producer —
Production Coordinator —
Production Coordinator —
 
PRODUCTION – US /
Director — Roman COPPOLA
President & EP —
Producer  —
1st AD —
Copywriter — Natasha STAGG
Copywriter —

CAMERA
DOP — Darius KHONDJI
LUX ARTISTS Agent : Wladimir Baseden
Camera Operator —
1st AC —
Q-Take — Stephen COQUIN
DIT — Julien BACHELIER

GAFFERS
Key Gaffer — Thierry BAUCHERON

GRIPS
Key Grip — Cyril KUHNHOLTZ-LORDAT

SOUND
Production Sound Mixer — Erwan KERZANET

Additional credits listed in pinned comment.

13/02/2026

Directed by Roman Coppola, house ambassador Zendaya brings the Speedy to life and embodies its adventurous zeal.
 
CLIENT
SVP Image & Communication —
Director of Art Buying, Production & Creative Services — .chansarel
Women’s Fashion Design and Image Director —
Art Buying & Production Manager — .foureau
Senior Art Buyer & Producer — .mh
Senior Art Buyer & Producer —
Post Production Producer — Olivia BEDEREDE
Project Manager – Art Buyer — Aurélie LEHE
Fashion Office – Manager — Solène RICHARD
Fashion Office – Women’s Product Coordination —
Fashion Office – Production Coordination — Anne-Cécile LEMEE
Vice President Women’s Communications —
Global Celebrity Relations Senior Manager —
Celebrities & Influencers Coordinator / Project Manager —
Celebrity & Influence Coordinator — Inès MAXWELL
 
Petronio Associates
Creative Director —
Creative Director —
Directrice clientèle — Eva MOREAU IKIDBACHIAN
Account Manager — Charley MASSIERA
Directrice clientèle — Marion LEPORI
Art Buying, Production, Post-Production — .jxsn
Account Manager —
 
We/M
Cost Control — Marie LIRIS
 
PRODUCTION — PARIS
CEO —
Executive Producer —
Line Producer —
Sustainability Producer —
Production Coordinator —
Production Coordinator —
 
Full credits in first comment.

29/01/2026

Albert Moya is a Spanish filmmaker whose work spans music videos, documentaries, fashion films, and experimental cinema. His distinct approach blends surreal imagery with strong narrative arcs, influenced by the emotional realism of the Dogme 95 movement.
 
He began his career as a teenager in Catalonia, working as an art director and assisting local filmmakers. In 2011, he moved to New York to focus on directing and deepen his interest in the intersection of film, design, and architecture. Since then, he has collaborated with fashion houses such as Prada, Dior, Louis Vuitton, Gucci, and Loewe, as well as cultural institutions including the Mies van der Rohe Pavilion and Bofill Taller de Arquitectura.
 
Moya is currently completing his first feature film, set for release next year, continuing his exploration of identity and transformation.
 
Welcome

19/01/2026

In a dystopian vision where the city becomes an antagonist, Truman & Cooper unveil a new campaign for Armée du Salut exposing the brutal reality of life on the streets.

For more information or to make a donation, visit armeedusalut.fr

CLIENT
Armée du Salut

AGENCY
VML
Chief Creative Officer Dimitri Guerassimov
Executive Creative Directors Adrien Mancel, Paul-Emile Raymond
Art Director Julien Chesné
Copywriter Éric Auvinet
Account Director Cécile Balut
Group Account Manager Charlotte Vicenzi
Project Manager Inès Garcia-Castano
Creative Traffic Manager Stéphanie Renoir Mousli
Agency Production Manager Valérie Montiel .montiel
Agency Producer Nicolas Gilliot

PRODUCTION LA\PAC
Directors Truman & Cooper .jorge
DOP César Decharme
CEO LA\PAC Jérôme Denis
Producer LA\PAC Hélène Ségol
Line Producer LA\PAC Flore Pierens .pierens
Production Coordinator Hugo Pierens
1st AD Guy William Adoh

Casting Emma Faucheux – Têtes Chercheuses
Starring Fabien Tucci .tucci

1st AC Anouk Stiegler
2nd AC Loïc’h Lambert
Gaffer Rafael Bolivar
Key Grip Kieran L’Héritier
Production Designer Louis Euiyop Jung .euiyop.jung
1st Assistant Anouk Barranger Favreau
Set Decorator Lucie Bernard
Painter Erwan Faucon
Set Dressers Marius Lewartowski .lewartowski Lucie Brun
Stylist Diane Gagnant
Makeup & Hair Anouk Haif .haif

Head of Post-Production LA\PAC Laurence Lelong .lelong
Editor Édouard Mailaender
Music Adrien Soleiman .soleiman Arthur Simonini
Colorist Nicolas Gautier
Post-Production Studio FIRM
Post Producer Jérémie Oiry
Flame Artist Anthony Lestremeau

Sound Production The
Sound Production Manager Raphaël Fruchard

18/12/2025

Quentin Deronzier directs the latest campaign « Victory Travels » for Louis Vuitton x Formula 1 🏎️🎬

The film draws a parallel between the expert craftsmanship of the Trophy Trunks and the precise movements of the trackside technicians. Controlled rhythm, precise transitions, and editing conceived like a well-oiled machine — each shot flows with the same exacting standard. This is Quentin’s second high-performance sports film, following the Cortina Olympics trailer for France Télévisions.

Client – Louis Vuitton
Director of Art Buying, Production & Creative Services: Magena Chansarel
Art Buying & Production Manager:
Art Buyer & Producer: Cynthia Van Moer
Head of Brand Experience:
Art Director: Peter Feurmour
Post Producer: Julia Cahill
Gold Leaf Artist: .masson

Production – LA PAC
CEO:
RSE Producer & ECOPROD Consultant:
Head of Productions:
Line Producer:
Director: .deronzier
1st AD: John Steyn
Director of Photography: Daniel Landin
DOP Agent:
Focus Puller: Olivier Fortin
2nd AC: .djrs
DIT (QTake):
Photo Assistant:
Key Grip: Sam Fisher
Grips: David Camus, Pascal Ghristi
Crane Operator: Olivier Leblanc
Gaffer: Mickael Monod
Electricians: Jérôme Baudoin, Cédric Guerby, Antoine Perdreau
Production Designer: Renaud Deschamps
Art Department Coordinator: Isabelle Valade
Props Master: Aymeric Sevin
Casting: Charlotte Martin
SFX Supervisor: Arthur Grandet
SFX Technicians: Armel Cessa, David Ferreira
Hair & Make-Up: Simine Commien
Wardrobe: Laureen Plouvier, Sandra Carpentier
Location Manager: Sephora Mayer
Runners: Nathaniel Renier, Maxime Perrot, Jules Brel
Craft: .paris

Post Production – LA PAC
Post Producer:
VFX Supervisor: Laurent Larapidie
Editors: ,
Color Grading:
3D Artist:
Flamists: , , Jean Mathieu Seneca
Editor Assistant:

Adresse

26 Rue Edouard Lockroy
Paris
75011

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