RUDifferent?

RUDifferent? Brought to you by Social Sense, R U Different? uses a social norms approach to measurably improve th R U Different?

and the Social Norms Approach

Social norms refers to our perceptions of what is ‘normal’ behaviour in the people around us. It has long been established that these beliefs are very influential on our own behaviour - so for example how much alcohol a person drinks will be strongly determined by how heavily they think their friends drink. Individuals have a tendency to follow the herd (or what they

perceive the herd to be doing). An important factor is ‘pluralistic ignorance’ – that is ignorance on the part of the majority about what other people think and do. Therefore, we may indulge in a ‘risky behaviour’ because we (incorrectly) assume everyone else is doing it. There are several factors which can affect how much the perceived group norm influences the individual, including how much contact they have with the group and how similar the individual thinks they are to them. offers young people the opportunity to share their perceptions alongside their own participations in a range of risky behaviours such as alcohol, drugs, sex and relationships. Data gathered within our project shows that young people often overestimate participations of others in such behaviours. Therefore the key element of the R U Different? project lies in using this local and statistically-backed data to promote positive behaviours as part of a controlled and sustained intervention process. Once the Intervention is completed, reassessing these attitudes and perceptions can measurably demonstrate the degree to which young people’s views on participation (including their own) have changed.

20/11/2020

This week is Anti-bullying week, Social Sense brought “RUDifferent?” To Harrop Fold students a few years ago.
The aim of this intervention was to change cultural norms, creating new visibility of positive attitudes and behaviours often overlooked in terms of favour of negative awareness bias. Our approach to this was inspired by years of academic research from Wes Perkins and Alan Berkowitz and in particular evidence based social norming bystander interventions, which we later adapted to measurably change attitudes on domestic abuse.

Are you a young person living in Oldham?We want to know your thoughts on what is a Healthy Relationship. Complete this s...
13/02/2020

Are you a young person living in Oldham?
We want to know your thoughts on what is a Healthy Relationship. Complete this short survey for your chance to win up to £20 of cinema vouchers.

Please take a few minutes to take our survey.

31/01/2020

Dylan at wrote and performed this poem for us. allows us to share our creative talents no matter what they may be. You can find art in almost everything! We were blown away by Dylan’s talent and had to share!

30/01/2020

We were completely blown away by the creativity and talents that we saw the other week during our enterprise days at the schools we attended. One person who really stood out to us was Dylan at Harpurhey Alternative Provision School.

Dylan wrote this rap himself inspired by his own previous experiences and performed it for us. We had to share!

23/01/2020

Angel at Our Lady's RC High School wrote a poem as part of her campaign for "RUDifferent" where we agreed on tasks to raise awareness surrounding community safety.

We loved the creativity and the message behind the poem. Well done to everyone! The result from all students was amazing.

23/01/2020
The UniversityofSalford have today released an academic paper evidencing the effectiveness of our programme.Using a rang...
25/01/2016

The UniversityofSalford have today released an academic paper evidencing the effectiveness of our programme.

Using a range of data mining techniques from 57 schools over the last two years, the paper found overwhelming consistencies between movements of data resulting from our interventions, specifically around to***co usage..

The eternal challenge when commissioning any mainstream preventative programme in health, crime or education is to measure the ‘what if’ in one, three, five or ten years’ time. Sometimes the ‘what ...

21/01/2016

We are looking for energetic youth workers based in to deliver our intervention days in schools between March and May this year. Please email [email protected] if you are interested!

Please share this brilliant opportunity with your networks!
07/01/2016

Please share this brilliant opportunity with your networks!

23 December 2015 - Bid Writer / Business Developer - p b Sector: Services for Young People, and adults working in Educational Settings /b /p p b Salary £25,000 basic – OTE £35,000 + incentives /b

09/12/2015

A school in Eccles has fought off tough opposition to win the top prize in a national enterprise competition. Students from Ellesmere Park High were asked to come up with a campaign to raise awareness about how the majority of them would take action if they witnessed bullying around their school. Th…

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