08/09/2026
One thing I see all the time is business owners putting loads of pressure on themselves to post constantly.
Three times a week. Five times a week. Every day.
But posting more doesn’t automatically mean your social media is working.
If you’re sitting there thinking, “I need to put something up today” and then scrambling around for an idea just to keep the page active, that’s not really a strategy.
When I’m planning content for a client, I’m thinking about who we’re trying to reach, what we actually want people to know about the business and what’s going to make someone stop and pay attention.
Sometimes that means posting less.
Sometimes it means repeating the same message in a few different ways.
And sometimes it means ditching an idea completely because it looks nice but it’s not actually doing anything.
You don’t need to be everywhere all the time.
You just need to have a reason for what you’re posting.
