COMPANY INTRODUCTION
FULCRUM ENTERTAINMENTS (P) LIMITED
INTRODUCTION-
The Film Industry is an important part of the entertainment landscape which is creating amusement, pleasure, enjoyment, social awakening and awareness in the society. FULCRUM ENTERTAINMENTS (P) LIMITED is a unique Organization in order to boost and promote through film industry the popular and fashionable culture of human being
s. In addition, promotion of cross-cultural understanding, original filmmaking, also it support, motivate and inspire Filmmakers to make films on native issues, cultures, cultural practices, knowledge, skills and values. FULCRUM ENTERTAINMENTS (P) LIMITED is engaged after applying a sound approach towards upgrading the society in a significant manner in order to minimize un-cultured, un-social and un-civilized tradition of today’s time, which is not only causing destruction to our civilization and culture but also damaging our social order as a whole in national and international perspective. FULCRUM ENTERTAINMENTS (P) LIMITED acknowledges that a powerful fusion with modern cultural media can build, nourish, sustain and provide access to the rich cultural heritage and lessons offered by these films on indigenous traditions and wisdoms. The Films must be accessible to all in a meaningful and historic manner as Film/Movie is a free media of expression and thoughts through which we can create and build a healthy and viable environment free from all social evils, harmful and uncultured traditions. The Films should be free from vulgarity, rudeness and nudeness, where everyone must feel convenience and comfort to sit, watch and enjoy it along with their family members including kids, youngsters, senior citizens and ladies without feeling any shame, stress, humiliation and embarrassment. "May the force be with you", so, Mr. Mohammad Akram Alias Bobby Sheikh decided to go forth and embark on a career in Film Industry in a unique culture based on socialistic, humanistic and idealistic thought in order to create a healthy and viable environment around the world, where people are passing their life in an uncultured, inhuman and uncivilized manner. As it has long been Bobby Sheikh’s cherished desire to do something good for humanity in his own nation “INDIA” rather than moving to other nation abroad for employment. The creation of the present Company is absolutely an outcome of socialistic, humanistic, innovative thought and idea of Bobby Sheikh, who possesses immense determination and unestimated sincerity to direct, develop and produce Films/Movies based on socialistic and humanistic thought. So, considering Bobby Sheikh’s deep knowledge and vide experience of Film Industry as being attached to so many such Organizations, Bobby Sheikh shall act and function as the first Chairman, Director and Producer of the present company FULCRUM ENTERTAINMENTS (P) LIMITED. Hence, FULCRUM ENTERTAINMENTS (P) LIMITED is a unique Organization came into existence as such above. The FEPL is set up to provide facilities for documentation, preservation, promotion and screening of films and film related information on issues and topics both national and international. The FEPL is providing opportunities to talented kids, youngsters and others to explore their talents and become a part of its Films/Movies. They can also take active participation in workshops, interactions and film related events as well as marketing and promotion of films as and when required. The primary focus of the FEPL is to generate information from the roots of the communities by interacting with them through the Films and Movies, and so FEPL is in order to promote, interact and disseminate information on traditions, cultures, languages, issues, wisdoms, knowledge, skills and cultural practices. The immense world of entertainment today is Bollywood. Today’s Bollywood is on the world map, so, thanks to some of the big players of cinema who have taken a miniscule entertainment industry to the heights which one couldn’t have imagined. Bobby Sheikh and his team are engaged since a decade and a half ago, to transform Film Industry into a real, recognized and meaningful manner. However, some popular and respected Film Makers such as Mr. Yash Chopra (M/s Yashraj Films) Mr. Subhash Ghai (M/s Mukta Arts Ltd.) have already contributed their efforts in this field. We cannot forget the name one who have been working from the grass root level for nearly three decades experimenting with technicalities, concepts, budgets etc. is no other but Mr Manmohan Shetty who set up a state of the Art Film Processing Lab (AdLabs). Aamir Khan, Mr Shahrukh Khan, Mr. Salman Khan, Mr. Ajay Devgan etc. are the popular Actors, who have worked harder than one could imagine, who played wonderful rolls in Film Industry, which are different in terms of creative and technical at the international level, that’s why some films managed to enter into the international awards arena namely the Oscars. Yes, with films like “Lagaan, Slum Dog Millionaire and Swadesh” in the Indian Film Industry have created a thrilling impression, not only in India but also worldwide, thus, made people and the Corporate leaders to sit and take notice of the Indian Film Industry. The reason is that they have started showing their desire to associate and invest with the Indian Film Industry, even the talent from across the continents demonstrated great interest to associate with the Indian Film Industry.
