20/11/2014
"I need a rocket...."
If you tell this to a computer programmer he'd probably write a gaming code for you. An automobile salesman will try selling you his slowest-moving car. The retail store will hand you a bubble gum and your doctor will probably commit you to an institution.
But an advertising fellow, well he'll pause, look you in the eye, lean back in his chair, stretch his legs out and ask, "Where do you want to go boss?"
That's the fabulous bit about being in advertising. Ask us for anything and we can do it for you. Seriously. We've created products and services when none exist, we've made people laugh in the midst of teary serials, we've gotten people to use new words in their everyday talk. Quite honestly, we've made you use stuff you didn't need! But we do some good too, a lot of good in society is spread by us: AID's awareness, Polio vaccination, family planning, national unity.
How many people have the ability to make the complex into simple? A for advertising! Had we left it to the scientists, not a single TV would have been sold, or been upgraded to an LED for the matter. Neither would anyone have bought DVD players, computers, laptops and cameras etc.! Would you let anybody put Dichlorophenoxy phenol in your mouth ever? Well we make you rub your teeth everyday with it in your toothpaste because you know it as triclosan which kills germs!
Advertising people are many people rolled into one. We are researchers- we interview people to understand their lives and how our client's products can improve it for them, we are detectives -snoop around our client's competition, we are entertainers- (honestly aren't we better than those serials you watch?) we are economy boosters- contribute to liquor sales and late-night take-aways too!
We know everything that can get anything to work at any time of the day or night! How to get to the other side of town in the middle of a storm. Yes we can! Stuff needs to happen in Zanzibar by noon tomorrow. Consider it done! Launch is tomorrow and the venue has been bombed. Plan B ready! Martians are attacking and my two year old wants their gun. Here it is, chief!
Every kind of person is welcome to our fold. Black, white, blue, grey, brown, mauve. Four legged, six-legged, fifteen-handed. Straight, crooked, gay, ungay, transgender, trancegender. Crossdresser, hairdresser, nondresser. We love especially those 5-eyed, blue quadruped who sound like mobile phones drowning in water. That's because we thrive in diversity and the more diverse our people the richer are our ideas. Most of all, we adore failures. All kinds of failures are welcome: BA fail, MBA fail, 5th class fail, nursery fail. Because failure is the best teacher and when we understand failure so well, we never let our client's brands fail.
Because we are an odd mix of dreamers AND doers, that's why we don't laugh at your dream of building a rocket. We get excited with it. Then we get talking to you with some hard questions,
"What's your budget dude?"
Now the rest is up to you. Give us a dream and a budget and we'll build you a rocket for an interstellar odyssey. Give us only 20 bucks and your firecracker will fly 20 storeys at least. Guaranteed!
(Itne paise main itna hi kaam ho sakta hai bidu.)
And here you are haggling with such beautiful people about their money!
Dreams don't get built on commissions buddy. They're built on partnerships :)
Cheers!
