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Warehouse Cinemas Frederick, MD
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- Warehouse Cinemas Frederick, MD
Every day deserves a little bit of “wow”! Warehouse Cinemas offers first-run films, top-notch food
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1301 West Patrick Street
Frederick, MD
21702
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Warehouse Cinemas to open flagship in Frederick
Warehouse Cinemas, a locally owned, premium movie theatre company announced today that it will be leasing space in the east part of the Frederick Towne Mall to renovate as their flagship location. Terms of the deal were not disclosed, but the owners indicated that complete renovations are planned for the interior and a major overhaul is intended for the exterior.
Warehouse Cinemas is a venture of HighRock Group, a privately-held holding company headquartered in Hagerstown, Maryland. “In our experience, consumers are looking for a better movie going experience,” says Rich Daughtridge, President and CEO of HighRock Group. “We’ve seen great success from our other cinema ventures as we’ve paid careful attention to what the local communities are asking for. Affordable pricing is a big one. If we can offer that, yet still provide a high-quality facility and a premium experience – we believe people will come again and again.”
Daughtridge describes the business model of Warehouse Cinemas as “affordable luxury” – offering first-run movies, a sleek modern-industrial décor, leather recliner seating, premium food and drink options, state-of-the-art digital projection, special events and a wide range of ticket prices. He also indicated the company plans to pursue an alcohol license at the Frederick location to offer beer, wine and specialty drink options.
In their search to find the right property for their flagship location, the company retained Tony “C” Checchia, owner of Verita Commercial Real Estate. He states, “HighRock has a history of launching successful, innovative ventures, and this project will be great for Frederick and the surrounding communities.” Checchia indicated his clients were not ready to disclose a projected opening date, but plan to make an announcement once construction starts. A virtual reality tour of the interior concept for Warehouse Cinemas is displayed on online at www.warehousecinemas.com, and the company plans to post updates to their page as the construction timeline unfolds.
