Alternative Rentals Digital Cinema

05/05/2026

03/20/2026

Jury Duty Presents: Company Retreat – the wildly anticipated new Prime Original from the Jury Duty creators – premieres TODAY on Prime Video!

We’re stoked to have powered this hilarious mockumentary as the go-to rental source: Shot by DP, Chris Darnell on the Sony Burano, rigged with our specialty ARTuned Zoom Lenses (Angenieux glass tuned to yield buttery image fall off.) Every awkward team-building cringe captured in cinematic detail.

Streaming schedule drops:
• Episodes 1–3 premiere Streaming Now!
• Episodes 4–5 land March 27
• 3-episode finale hits April 3

SonyBurano Cinematography FilmGear DP BehindTheLens FilmProduction CameraGear NewSeries OnSet Filmmaking ARTunedLenses JuryDutyPresents NowStreaming

03/13/2026

🎬 Watch the trailer now and get ready for the retreat…👀

Shot by DP, Chris Darnell this new Prime Original series was crafted using the Sony Burano paired with ARTunes lenses—bringing a bold cinematic look to the story.

Catch the premiere March 20 on Prime Video.

SonyBurano Cinematography FilmGear DP BehindTheLens FilmProduction CameraGear NewSeries OnSet Filmmaking ARTunedLenses

03/04/2026

At Alternative Rentals, we believe great stories start early.

We had the privilege of helping young innovators Darwynn & Chance gear up with professional cameras and creative tools to film the presentation of their big project.

Future innovators in action! 🚀

01/30/2026

Huge congratulations to Kevin Atkinson and the Team behind the feature Gail Daughtry and the Celebrity S*x Pass on getting into Sundance—an incredible achievement and one we’re truly excited to be part of.

Shot by the always-exceptional Cinematographer Kevin Atkinson , We’re proud to have supported the journey and thrilled to see it recognized on such a major stage.

The project is also featured in a great IndieWire piece, “How I Shot That: The Cameras and Lenses Behind 2026 Sundance Features”—a must-read for anyone who loves the craft behind the camera.

🔗 indiewire.com/gallery/sundance-cameras-2026-arri-alexa-35-sony-venice-2
Congrats to the entire team—we can’t wait to see what’s next.

01/30/2026

Huge congratulations to Kevin Atkinson and the Team behind the feature Gail Daughtry and the Celebrity S*x Pass on getting into Sundance—an incredible achievement and one we’re truly excited to be part of.

Shot by the always-exceptional Cinematographer Kevin Atkinson , We’re proud to have supported the journey and thrilled to see it recognized on such a major stage.

The project is also featured in a great IndieWire piece, “How I Shot That: The Cameras and Lenses Behind 2026 Sundance Features”—a must-read for anyone who loves the craft behind the camera.
🔗 indiewire.com/gallery/sundance-cameras-2026-arri-alexa-35-sony-venice-2
Congrats to the entire team—we can’t wait to see what’s next.

11/07/2025

🎬 New Trailer Drop – High Horse: The Black Cowboy 🐎🔥
From Jordan Peele, comes High Horse: The Black Cowboy — a powerful new documentary inspired by the film NOPE and celebrating the legacy of Black cowboys in American history.

At the reins of the visuals is the incredibly talented Cinematographer Justin Janowitz , capturing the beauty, grit, and authenticity of the story with a bold cinematic eye.

Featured Gear:
🎥 Sony Venice
🔹 Canon TLS Rehoused FD Primes
🔭 ARTuned J-Series Angenieux Optimo 45–120mm Zoom (Density 1)

⚙️ Supported by: