Co-founded by Milica Zec and Winslow Porter, New Reality Co. is a creative studio dedicated to synthesizing storytelling, art and technology into groundbreaking and emotional projects. New Reality utilizes virtual, augmented, mixed and actual reality to tap into positive social change and explore the human experience, with a goal to invigorate viewers whether in a large-scale experiential installa
tion or an intimate at-home viewing. As a highly collaborative company, New Reality partners with corporations, foundations, and artists from all disciplines to help elevate their message. For two years, New Reality sustained a membership at NEW INC, the New Museum’s art, technology and design incubator program. Zec and Porter are also Robert Rauschenberg Fellows, alumni of the Sundance New Frontier Lab, and artists-in-residence at creative agency Droga5 (14-time agency of the year winner by Adweek), the Technicolor Experience Center, and A/D/O, a creative space in Brooklyn exploring boundaries in design. Zec and Porter together were named to Adweek’s Top 100 Creatives as Digital Innovators. At the 2016 Sundance New Frontier festival, New Reality premiered “Giant,” a VR film portraying an American family in an active war zone. “Giant” is one of the first VR projects to combine semi-volumetric live action video with game engine software. “ “Tree,” an experiential piece in which the viewer takes on the body of a growing tree, premiered at 2017 Sundance New Frontier and continued its run at Tribeca Film Festival’s Virtual Arcade, TED2017, NAB Show Vegas and IndieBo in Colombia. A selection of Oculus DevLab by Kaleidoscope VR, “Tree” was also written up in the New York Times as a must-see experience at Sundance. The socially connected augmented reality experience “Breathe” is the final piece of New Reality’s VR trilogy and is now in early stages of development.
