From its birth the motion picture experience has been more or less tailored with the traditional cinema in mind. The cinema that we all grew up knowing, sharing collective dreams with a room full of strangers. That certain cinema with rows of seats, padded walls and the aroma of popcorn. The rapid changes and threat to both that theatrical venue and the medium of celluloid itself often yields only
to the industrial topics of digital vs. Yet if we look to other mediums of artistic expression, it’s apparent and natural that we haven’t confined music to the gramophone, dance to the stage, or painting to the canvas. So rather than progress the moving image experience solely through viewership trends and technological advancements, one must wonder if we can reconsider how we define and treat the very medium in the first place. Have we imprisoned the moving image as we know it from its own evolution? What do we lose or displace when we watch a classic 70MM spectacle on a laptop? Can screening a film be as creative as making one? With a playful and open mind, we’d like to discover experiences between moving image and spectator yet to be had. What we are is a seasonal screening series, but one that thrives on conceptual thinking and lack of consistent location. With each new exhibition, the key shifting element will be the venue itself; each venue a place you'd least expect a film to be shown. Inspired by traditions of site-specificity, both newly commissioned and existing film and video works from artists of all backgrounds will be curated based on prompts that interrogate the themes of the screening location. The places may be something as intimate as the garage of a family yard sale to the vastness of open nature. Our hope is to encourage a restless cinema, immersing audiences in a multilayered experience of social exploration, geographical learning and a new sense of wonder in the “moviegoing” experience. To blur the lines between private and public, theatrical and gallery. To challenge whether the medium and its content is transformed and defined by the context its placed in. What better place to bring people on this journey, than in New York City? Opening Titles is created and curated by Matt Jay and John Zhao.